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- Publisher
- SAGE
- Copyright
- © 1989 American Marketing Association
- ISSN
- 0022-2437
- eISSN
- 1547-7193
- DOI
- 10.1177/002224378902600102
- Publisher site
- See Article on Publisher Site
Abstract
A general, flexible LAtent DIscriminant model is described. LADI is a model-based clustering procedure, derived from a specific conceptualization in which the discrimination problem is viewed in a latent mixture context. The basic model yields maximum likelihood (ML) estimates of mixing parameters and structural parameters that define the latent clusters in terms of the responses to a set of descriptor variables. Among other features, the model accommodates descriptor variables having different scale properties, allows for the investigation of group structure, provides a statistical test of the number of latent clusters to retain, and allows for constraints to be imposed on the solution.
Journal
Journal of Marketing Research – SAGE
Published: Feb 1, 1989