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- Publisher
- SAGE
- Copyright
- © 1987 American Marketing Association
- ISSN
- 0022-2437
- eISSN
- 1547-7193
- DOI
- 10.1177/002224378702400407
- Publisher site
- See Article on Publisher Site
Abstract
The authors demonstrate a general, flexible constrained discrimination method for testing hypotheses about the segmentability of a target population using categorical descriptors when additional information is available. The method applies the principle of minimum discrimination information (MDI) to the estimation of multinomial probabilities under linear equality and inequality constraints.
Journal
Journal of Marketing Research – SAGE
Published: Nov 1, 1987