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- Publisher
- SAGE
- Copyright
- © 2000 American Marketing Association
- ISSN
- 1069-031X
- eISSN
- 1547-7185
- DOI
- 10.1509/jimk.8.3.10.19635
- Publisher site
- See Article on Publisher Site
Abstract
A study of 68 recently internationalized U.S. firms, using structural equations, shows that newly internationalizing firms do not on average follow a highly systematic approach. Some firms make use of a systematic sequence of steps, and the more systematic the approach, the better is the performance.
Journal
Journal of International Marketing – SAGE
Published: Sep 1, 2000