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Executive Insights: The 10-Step Road Map to Success in Foreign Markets©1

Executive Insights: The 10-Step Road Map to Success in Foreign Markets©1 This article describes a systematic process for taking a company through the internationalization process. Based upon extensive firsthand experience with both small and large companies, the author proposes and details a step-by-step process designed to take the mystery out of the internationalization challenge and, at the same time, to minimize the risks of going international in a haphazard manner. Specific ideas and helpful tips are offered for each step. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of International Marketing SAGE

Executive Insights: The 10-Step Road Map to Success in Foreign Markets©1

Miller, Myron M.
Journal of International Marketing , Volume 1 (2): 18 – Jun 1, 1993
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Publisher
SAGE
Copyright
© 1993 American Marketing Association
ISSN
1069-031X
eISSN
1547-7185
DOI
10.1177/1069031X9300100206
Publisher site
See Article on Publisher Site

Abstract

This article describes a systematic process for taking a company through the internationalization process. Based upon extensive firsthand experience with both small and large companies, the author proposes and details a step-by-step process designed to take the mystery out of the internationalization challenge and, at the same time, to minimize the risks of going international in a haphazard manner. Specific ideas and helpful tips are offered for each step.

Journal

Journal of International Marketing – SAGE

Published: Jun 1, 1993

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