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The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping

The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store... Abstract We conducted a field experiment to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' grocery shopping behavior. The results indicate that these two factors have an impact on such shopping behaviors as failure to make the intended purchases, unplanned buying, brand and product class switching, and purchase volume deliberation. The findings also suggest that the information processing activities that mediate these relationships differ across shopping conditions. Implications for managing the grocery store environment that may advance current practice are offered. This content is only available as a PDF. Author notes * C. Whan Park is Distinguished Professor of Marketing at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA 15260. Easwar S. Iyer is Assistant Professor of Marketing at the School of Management, University of Massachusetts, Amherst, MA 01003. Daniel C. Smith is Assistant Professor of Marketing at the School of Business, University of Wisconsin, Madison, WI 53706. The authors are grateful to Heinz USA (Pittsburgh) and the University of Pittsburgh for their financial support. The authors also wish to thank three anonymous reviewers, Professor Dick Moreland, Bob Lawson, and Sandra Milberg for their helpful comments on earlier versions of this article, and Audrey Federouch and Pamela Brose for their assistance in the conduct of this study. © JOURNAL OF CONSUMER RESEARCH http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Research Oxford University Press

The Effects of Situational Factors on In-Store Grocery Shopping Behavior: The Role of Store Environment and Time Available for Shopping

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References (19)

Publisher
Oxford University Press
Copyright
© JOURNAL OF CONSUMER RESEARCH
ISSN
0093-5301
eISSN
1537-5277
DOI
10.1086/209182
Publisher site
See Article on Publisher Site

Abstract

Abstract We conducted a field experiment to explore the effects of two situational factors, store knowledge and time available for shopping, on consumers' grocery shopping behavior. The results indicate that these two factors have an impact on such shopping behaviors as failure to make the intended purchases, unplanned buying, brand and product class switching, and purchase volume deliberation. The findings also suggest that the information processing activities that mediate these relationships differ across shopping conditions. Implications for managing the grocery store environment that may advance current practice are offered. This content is only available as a PDF. Author notes * C. Whan Park is Distinguished Professor of Marketing at the Joseph M. Katz Graduate School of Business, University of Pittsburgh, Pittsburgh, PA 15260. Easwar S. Iyer is Assistant Professor of Marketing at the School of Management, University of Massachusetts, Amherst, MA 01003. Daniel C. Smith is Assistant Professor of Marketing at the School of Business, University of Wisconsin, Madison, WI 53706. The authors are grateful to Heinz USA (Pittsburgh) and the University of Pittsburgh for their financial support. The authors also wish to thank three anonymous reviewers, Professor Dick Moreland, Bob Lawson, and Sandra Milberg for their helpful comments on earlier versions of this article, and Audrey Federouch and Pamela Brose for their assistance in the conduct of this study. © JOURNAL OF CONSUMER RESEARCH

Journal

Journal of Consumer Research – Oxford University Press

Published: Mar 1, 1989

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