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Advancing PR measurement and evaluation: Demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation

Advancing PR measurement and evaluation: Demonstrating the properties and assessment of... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Public Relations Review Unpaywall

Advancing PR measurement and evaluation: Demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation

Ingenhoff, Diana; Buhmann, Alexander
Public Relations Review – Sep 1, 2016
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Advancing PR measurement and evaluation: Demonstrating the properties and assessment of variance-based structural equation models using an example study on corporate reputation

Ingenhoff, Diana; Buhmann, Alexander
Public Relations Review – Sep 1, 2016

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Publisher
Unpaywall
ISSN
0363-8111
DOI
10.1016/j.pubrev.2015.11.010
Publisher site
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Abstract

Journal

Public Relations Review – Unpaywall

Published: Sep 1, 2016

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