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Downloaded from https://academic.oup.com/itnow/article-abstract/46/3/31/2937723 by DeepDyve user on 20 May 2020 REVIEWS and pitfalls associated with mergers and interest and still allows most of the introduction to the theory and practice of acquisitions are then explored. important material to be covered without database systems, and it does cover a broad I particularly liked the section on sales the examples becoming too contrived. range, from the industry standard syntax of management, which is normally not treated Potential readers need to be warned that SQL to the possibilities of parallel in depth by general business books. The the word beginner in the book’s title means databases, and from the management author shows how a salesforce ticks, how its a complete beginner to programming, requirements for ebusiness to the mundane performance can be measured and the rather than a beginner to C# or to game technicalities of an index. interactions between different sales channels programming. The intention seems to have The book has grown from 9 to 10 managed. This is followed by a section on been to write a book that can be used by sections and from 400 to 600 pages, but marketing, which emphasises how different the complete novice, the programmer with has retained the overall structure of the IT markets are from others. Pricing and its some experience in another language, or the earlier edition. Each section still ends with role in generating revenue and profit is then advanced C++ programmer, with chapters a set of exercises to reinforce the topics explored in some detail, with attention being being read as appropriate. introduced and references for those who placed on perceived value. The opening chapters deal with topics wish to go more deeply into the topic. These The section on research and development such as loops, IF statements, variables and appear slightly dated because, although the looks at the key issues behind selecting other programming fundamentals. Later, references do cite some very recent work, revenue earning projects, including what however, we move on to object-oriented they all refer to learned journals or books makes a good product, managing product design, pointers and other advanced topics. and there are no URLs at all. On the other development cycles and intellectual property The result is a book that teaches a complex hand, this book is about the principles of rights. The book then goes through the programming language at the level of a database design, so the stability of the financial aspects of running the company. beginner in the early chapters, before printed word is more appropriate than the The final sections cover general moving on to object-oriented concepts that daily updates of patches from a vendor’s site. management and then disposing of the require more programming experience. The book retains its useful glossary/index. business, maximising its value in the It would be reasonable to expect anyone This combination allows the reader to look process. An appendix, which contains a due attempting to learn C# to have some up the meaning of a word quickly, then go diligence checklist for use when buying or experience in a language normally used to into a more detailed explanation if required. selling an IT business, supports the opening learn programming and object-oriented One new and interesting feature is the and closing chapters. concepts, such as Java or Visual Basic, or addition of a spider diagram to the start of I found this a succinct and informative to be a technically proficient C++ each section to show how the topics are book, the author’s use of personal developer, keeping up with new related. A master diagram at the start of experience adding significantly to the level developments and technologies. This made the book shows the scope of each section. of interest. It is one of the few business me feel uncertain about what is potentially The book is intended for students on books I’ve read that concentrates on the IT a very good idea. C# may not be the best academic and commercial courses, and it sector, which makes it relevant to anyone language for learning to program and the would certainly be useful on any working in the industry as well as its more experienced reader will find a lot of undergraduate database course, but I intended audience of technology company the material redundant, dealing with cannot imagine a commercial course managers. It’s an interesting read covering concepts that are already well understood. needing this sort of breadth. The value of the topic in 204 pages, and at £14.50 it is This is a shame, as the use of video games this book in the commercial world would be good value for money. as examples provides a very enjoyable and as a reference for a working database stimulating approach to learning, but it practitioner, somebody who’s been out of Edward Smith CEng, MBCS leaves the impression that the book could college for a decade and who’ll use the book have been better by narrowing its focus, to look up unfamiliar terms and read a few rather than trying to cater for everyone pages of background. At least that’s how I C# from the absolute beginner to the expert. intend to use it. Star Rating C# and Game Nick Dunn AMBCS Geoff Franklin MBCS Programming: A Beginner’s Guide Salvatore Buono Databases Now read on... A K Peters Star Rating More book reviews are now being put on the ISBN 1-56881-193-4 Database Systems – BCS website in the Reviews section of The £22.75 Third Edition Computer Bulletin. They can be found at Paul Beynon Davies www.bcs.org/bulletin and by clicking Online Palgrave Macmillan Archive and then through to the Reviews In an attempt to provide an accessible and stimulating series of lessons, the author has ISBN 1-4039-1601-2 section of recent issues. chosen to use games as examples rather £29.99 than the standard simple but not Star Rating particularly useful programs found in This is a solid and mature book. It first Excellent introductory texts. appeared in 1996, was revised in 2000, and Good The examples are more fun than those has been brought up to date once again Average found in similar texts, which is very helpful with this third edition. The main aim of the Fair in terms of motivation and preserving book remains the same: to provide a broad Disappointing ★ The Computer Bulletin May 2004 ★★ ★★★ ★★★★ ★★★★★ ★★★★★ ★★★
ITNow – Oxford University Press
Published: May 1, 2004
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