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WAP Market Strategies (London: Ovum Ltd)
- Publisher
- Taylor & Francis
- Copyright
- Copyright Taylor & Francis Group, LLC
- ISSN
- 1362-3001
- eISSN
- 0144-929X
- DOI
- 10.1080/0144929031000119385
- Publisher site
- See Article on Publisher Site
Abstract
The Internet, and more recently mobile phones have seen tremendous growth over the past few years. This paper examines the adoption of the Internet and WAP-enabled mobile phones in Singapore. Specifically, we compare users of WAP-enabled mobile phones and non-WAP-enabled mobile phones in terms of profile of Internet users, Internet activities and issues relating to WAP-enabled mobile phones. The results indicate that short messaging system (SMS) and caller ID are popular functions for mobile phone users. Respondent also use the mobile phone for buying cinema/concert tickets and accessing personalised news. These results provide researchers and practitioners with some insights on the adoption of the Internet and WAP-enabled mobile phones. For researchers, such insights would be useful in understanding the adoption phenomenon, while for practitioners, such insights would provide some basis for adopting certain policies to promote adoption.
Journal
Behaviour & Information Technology – Taylor & Francis
Published: Jul 1, 2003