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Technological capability, social capital and the launch strategy for innovative products

Technological capability, social capital and the launch strategy for innovative products http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Marketing Management CrossRef

Technological capability, social capital and the launch strategy for innovative products

Hsieh, Ming-Hung; Tsai, Kuen-Hung
Industrial Marketing Management , Volume 36 (4): 493-502 – May 1, 2007
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Technological capability, social capital and the launch strategy for innovative products

Hsieh, Ming-Hung; Tsai, Kuen-Hung
Industrial Marketing Management , Volume 36 (4): 493-502 – May 1, 2007

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Publisher
CrossRef
ISSN
0019-8501
DOI
10.1016/j.indmarman.2006.01.002
Publisher site
See Article on Publisher Site

Abstract

Journal

Industrial Marketing Management – CrossRef

Published: May 1, 2007

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