Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 7-Day Trial for You or Your Team.

Learn More →

Reasons for the US dominance of the international trade in television programmes

Reasons for the US dominance of the international trade in television programmes Reasons for the US dominance of the international trade in television programmes Colin Hoskins and Rolf Mirus DEPARTMENT OF MARKETING AND ECONOMIC ANALYSIS. UNIVERSITY OF ALBERTA. CANADA The extent of US dominance of the international trade in television programmes has been documented by Varis (1985). In terms of hours of programming, he gives the US share of exports in 1983 as 77 percent for Latin America, 44 percent for Western Europe, 42 percent for Arab Countries, 47 percent for Africa (south of the Sahara), 70 percent for Canada and nearly 90 percent for the Philippines. The Eastern Bloc is the only region where the US is not the dominant exporter. One estimate by value credits the US with 75 percent of programme exports in 1983. The UK is usually acknowledged to be the United States' closest rival although in some markets Brazil with its successful telenovelas is the main competitor, while Japan has established a market niche in cartoons and now outsells the US in this programme format (MatteI art et al., 1984: 96). Ostensibly the major concern with US dominance has been cultural rather than economic, although we note that the artistic communities, who often express such cultural http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Media, Culture & Society SAGE

Reasons for the US dominance of the international trade in television programmes

Hoskins, Colin; Mirus, Rolf
Media, Culture & Society , Volume 10 (4): 17 – Oct 1, 1988
Download PDF
17 pages

Loading next page...
 
/lp/sage/reasons-for-the-us-dominance-of-the-international-trade-in-television-xb4SljltHB

References (6)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0163-4437
eISSN
1460-3675
DOI
10.1177/016344388010004006
Publisher site
See Article on Publisher Site

Abstract

Reasons for the US dominance of the international trade in television programmes Colin Hoskins and Rolf Mirus DEPARTMENT OF MARKETING AND ECONOMIC ANALYSIS. UNIVERSITY OF ALBERTA. CANADA The extent of US dominance of the international trade in television programmes has been documented by Varis (1985). In terms of hours of programming, he gives the US share of exports in 1983 as 77 percent for Latin America, 44 percent for Western Europe, 42 percent for Arab Countries, 47 percent for Africa (south of the Sahara), 70 percent for Canada and nearly 90 percent for the Philippines. The Eastern Bloc is the only region where the US is not the dominant exporter. One estimate by value credits the US with 75 percent of programme exports in 1983. The UK is usually acknowledged to be the United States' closest rival although in some markets Brazil with its successful telenovelas is the main competitor, while Japan has established a market niche in cartoons and now outsells the US in this programme format (MatteI art et al., 1984: 96). Ostensibly the major concern with US dominance has been cultural rather than economic, although we note that the artistic communities, who often express such cultural

Journal

Media, Culture & Society – SAGE

Published: Oct 1, 1988

There are no references for this article.