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- Publisher
- SAGE
- Copyright
- © 2002 Johnson Graduate School, Cornell University
- ISSN
- 0001-8392
- eISSN
- 1930-3815
- DOI
- 10.2307/3094862
- Publisher site
- See Article on Publisher Site
Abstract
unless unless the the failure failure is is failures, failures, Jack- Jack- truly truly catastrophic. catastrophic. Similarly, Similarly, son son from from a a set set of of consultant consultant The The generalizes generalizes superstars. superstars. three three he he studies studies all all utilize utilize effective effective and and gurus gurus highly highly very very similar similar rhetorics. rhetorics. The The is is that that hundreds hundreds of of other other con- con- problem problem sultants sultants are are also also skilled skilled at at the the insecurities insecurities of of highly highly tickling tickling but but a a few few come come to to rival rival rock rock stars stars clients, clients, and and potential potential only only in in their their to to Jackson Jackson succumbs succumbs televangelists televangelists ability ability electrify. electrify. to to the the bias bias that that and and com- com- cognitive cognitive traps traps journalists journalists popular popular mentators mentators who who assume assume that that must must be be superstars superstars really really spe- spe- cial. cial. for for Yet, Yet, or or Robert Robert Schuller Schuller there there are are every every Britney Britney Spears Spears hundreds hundreds bands
Journal
Administrative Science Quarterly – SAGE
Published: Sep 1, 2002