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Interventions to Break and Create Consumer Habits

Interventions to Break and Create Consumer Habits Interventions to change everyday behaviors often attempt to change people's beliefs and intentions. As the authors explain, these interventions are unlikely to be an effective means to change behaviors that people have repeated into habits. Successful habit change interventions involve disrupting the environmental factors that automatically cue habit performance. The authors propose two potential habit change interventions. “Downstream-plus” interventions provide informational input at points when habits are vulnerable to change, such as when people are undergoing naturally occurring changes in performance environments for many everyday actions (e.g., moving households, changing jobs). “Upstream” interventions occur before habit performance and disrupt old environmental cues and establish new ones. Policy interventions can be oriented not only to the change of established habits but also to the acquisition and maintenance of new behaviors through the formation of new habits. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Public Policy & Marketing SAGE

Interventions to Break and Create Consumer Habits

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References (74)

Publisher
SAGE
Copyright
© 2006 American Marketing Association
ISSN
0743-9156
eISSN
1547-7207
DOI
10.1509/jppm.25.1.90
Publisher site
See Article on Publisher Site

Abstract

Interventions to change everyday behaviors often attempt to change people's beliefs and intentions. As the authors explain, these interventions are unlikely to be an effective means to change behaviors that people have repeated into habits. Successful habit change interventions involve disrupting the environmental factors that automatically cue habit performance. The authors propose two potential habit change interventions. “Downstream-plus” interventions provide informational input at points when habits are vulnerable to change, such as when people are undergoing naturally occurring changes in performance environments for many everyday actions (e.g., moving households, changing jobs). “Upstream” interventions occur before habit performance and disrupt old environmental cues and establish new ones. Policy interventions can be oriented not only to the change of established habits but also to the acquisition and maintenance of new behaviors through the formation of new habits.

Journal

Journal of Public Policy & Marketing – SAGE

Published: Apr 1, 2006

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