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Current and potential methods for measuring emotion in tourism experiences: a review

Current and potential methods for measuring emotion in tourism experiences: a review This study provides an assessment of methods used in existing tourism research to measure emotion and discusses the potential for use of psychophysiological methods such as electro-dermal analysis, facial muscle activity, heart rate response, eye-tracking system and vascular measures. Psychophysiological measurement techniques have been reported in the marketing, advertising and media literature; however, to the best knowledge of the authors, no studies are reported in the tourism literature. Instead, studies of emotion in the tourism literature invariably employ self-report questionnaire methods which capture only tourists' high-order emotions and are subject to a variety of forms of bias. Unconscious emotional responses that can provide unbiased portrayal of individuals' initial emotional reactions when exposed to a stimulus have been largely ignored. The paper concludes that studies combining both self-report and psychophysiological measures are needed and areas for future research are discussed. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Current Issues in Tourism Taylor & Francis

Current and potential methods for measuring emotion in tourism experiences: a review

Li, Shanshi; Scott, Noel; Walters, Gabby
Current Issues in Tourism , Volume 18 (9): 23 – Sep 2, 2015
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References (139)

Publisher
Taylor & Francis
Copyright
© 2014 Taylor & Francis
ISSN
1747-7603
eISSN
1368-3500
DOI
10.1080/13683500.2014.975679
Publisher site
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Abstract

This study provides an assessment of methods used in existing tourism research to measure emotion and discusses the potential for use of psychophysiological methods such as electro-dermal analysis, facial muscle activity, heart rate response, eye-tracking system and vascular measures. Psychophysiological measurement techniques have been reported in the marketing, advertising and media literature; however, to the best knowledge of the authors, no studies are reported in the tourism literature. Instead, studies of emotion in the tourism literature invariably employ self-report questionnaire methods which capture only tourists' high-order emotions and are subject to a variety of forms of bias. Unconscious emotional responses that can provide unbiased portrayal of individuals' initial emotional reactions when exposed to a stimulus have been largely ignored. The paper concludes that studies combining both self-report and psychophysiological measures are needed and areas for future research are discussed.

Journal

Current Issues in Tourism – Taylor & Francis

Published: Sep 2, 2015

Keywords: tourist emotion; emotion measurement; self-report; psychophysiological measurement of emotion

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