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of new techniques and follow a characteristic pattern. A new technique appears 1 Preparation of this review was facilitated in part by funds made available under Office of Naval Research contract number N00014-68-A-0141-0003. I The writer is indebted to Janis S. Holtzman for invaluable assistance in searching the literature and to Carol M. Hawks for skillful preparation of the manuscript. CAMPBELL on the horizon and develops a large stable of advocates who first describe its "successful" use in a number of situations. A second wave of advocates busy themselves trying out numerous modifications of the basic technique. A few empirical studies may be carried out to demonstrate that the method "works." Then the inevitable backlash sets in and a few vocal opponents begin to criticize the usefulness of the technique, most often in the absence of data. Such criticism typically has very little effect. What does have an effect is the appearance of another new technique and a repetition of the same cycle. The cycle of fads in human relations training since World War I I has been described b y Reeves (168) . A fad which is not centered around a technique is the recent discovery of
Annual Review of Psychology – Annual Reviews
Published: Feb 1, 1971
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