Why smartphone advertising attracts customers: A model of Web advertising, flow, and personalization

DeepDyve requires Javascript to function. Please enable Javascript on your browser to continue.

Kim, Yoo Jung; Han, JinYoung

Computers in Human Behavior , Volume 33: 256-269 – Apr 1, 2014

Download PDF

Kim, Yoo Jung; Han, JinYoung

Computers in Human Behavior , Volume 33: 256-269 – Apr 1, 2014

Loading next page...

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Causes of irritation in advertising

Aaker
Characteristics of TV commercials perceived as informative

Aaker
Time flies when you’re having fun: Cognitive absorption and beliefs about information technology usage

Agarwal
Identifying who dislikes television advertising: Not by demographics alone

Alwitt
Alternative measurement approaches to consumer values: The list of values and the Rokeach value survey

Beatty
Entertainment and informativeness as precursory factors of successful mobile advertising messages

Blanco
Examining users intention to continue using social network games: A flow experience perspective

Chang
The role of perceived social capital and flow experience in building users’ continuance intention to social networking sites in China

Chang
Personalized mobile advertising: Its key attributes, trends, and social impact

Chen
Gearing up for mobile advertising: A cross-cultural examination of key factors that drive mobile messages home to consumers

Choi
Why people continue to play online games: In search of critical design factors to increase customer loyalty to online contents

Choi
Antecedents and consequences of Web advertising credibility: A study of consumer response to banner ads

Choi
Consumer attitude toward mobile advertising in an emerging market: An empirical study

Chowdhury
Consumer attitude toward mobile advertising in an emerging market: An empirical study

Chowdhury