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Tracing Emergent Processes in Marketing Strategy Formation

Hutt, Michael D.; Reingen, Peter H.; Ronchetto, John R.

Journal of Marketing , Volume 52 (1): 4 – Jan 1, 1988

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Tracing Emergent Processes in Marketing Strategy Formation

Hutt, Michael D.; Reingen, Peter H.; Ronchetto, John R.

Journal of Marketing , Volume 52 (1): 4 – Jan 1, 1988

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Publisher: CrossRef
ISSN: 0022-2429
DOI: 10.2307/1251682
Publisher site: See Article on Publisher Site

There are no references for this article.