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Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing

Phillips, Lynn W.

Journal of Marketing Research , Volume 18 (4): 395 – Nov 1, 1981

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Assessing Measurement Error in Key Informant Reports: A Methodological Note on Organizational Analysis in Marketing

Phillips, Lynn W.

Journal of Marketing Research , Volume 18 (4): 395 – Nov 1, 1981

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Publisher: CrossRef
ISSN: 0022-2437
DOI: 10.2307/3151333
Publisher site: See Article on Publisher Site

There are no references for this article.