Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 7-Day Trial for You or Your Team.

Learn More →

Marketing classic theater in a competitive market of entertainments

Marketing classic theater in a competitive market of entertainments http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing and Consumer Services CrossRef

Marketing classic theater in a competitive market of entertainments

Peterson, Mark; Malhotra, Naresh K.
Journal of Retailing and Consumer Services , Volume 6 (1): 15-25 – Jan 1, 1999
Download PDF

Marketing classic theater in a competitive market of entertainments

Peterson, Mark; Malhotra, Naresh K.
Journal of Retailing and Consumer Services , Volume 6 (1): 15-25 – Jan 1, 1999

Loading next page...
 
/lp/crossref/marketing-classic-theater-in-a-competitive-market-of-entertainments-qhfwhMvfxN

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
CrossRef
ISSN
0969-6989
DOI
10.1016/s0969-6989(98)00001-0
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Retailing and Consumer Services – CrossRef

Published: Jan 1, 1999

There are no references for this article.