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Brands as intentional agents framework: How perceived intentions and ability can map brand perception

Brands as intentional agents framework: How perceived intentions and ability can map brand... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Consumer Psychology Wiley

Brands as intentional agents framework: How perceived intentions and ability can map brand perception

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References (56)

Publisher
Wiley
Copyright
© Society for Consumer Psychology
ISSN
1057-7408
eISSN
1532-7663
DOI
10.1016/j.jcps.2011.09.006
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Consumer PsychologyWiley

Published: Apr 1, 2012

Keywords: ; ; ; ; ;

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