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Factors Affecting the Adoption of an Internet-Based Sales Presence for Small Businesses

Factors Affecting the Adoption of an Internet-Based Sales Presence for Small Businesses The Internet has doubled in size every year in recent years and now spans the globe, facilitating the exchange of all matter of digital data. Recent development has been categorized by an explosion in new commercial activity. Despite overwhelming coverage in the popular press, relatively little is understood regarding the impact the Internet is having on firms that use this medium to facilitate commerce. Even less is understood about the impact on small enterprises-the largest segment of U.S., Japanese, and Western European businesses. This article reports the results of an exploratory study examining critical issues surrounding the use of the Internet in emerging enterprises. The survey (1) describes how small businesses develop and use their on-line sales presence, (2) explores factors that motivate firms to invest in electronic commerce, (3) assesses the importance of the expected benefits of an on-line sales presence on the decision to go on-line, and (4) examines some of the barriers that prevent small businesses from further developing their on-line presence. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png The Information Society Taylor & Francis

Factors Affecting the Adoption of an Internet-Based Sales Presence for Small Businesses

PAT AUGER JOHN M. GALLAUGHER,
The Information Society , Volume 13 (1): 20 – Mar 1, 1997
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References (12)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1087-6537
eISSN
0197-2243
DOI
10.1080/019722497129287
Publisher site
See Article on Publisher Site

Abstract

The Internet has doubled in size every year in recent years and now spans the globe, facilitating the exchange of all matter of digital data. Recent development has been categorized by an explosion in new commercial activity. Despite overwhelming coverage in the popular press, relatively little is understood regarding the impact the Internet is having on firms that use this medium to facilitate commerce. Even less is understood about the impact on small enterprises-the largest segment of U.S., Japanese, and Western European businesses. This article reports the results of an exploratory study examining critical issues surrounding the use of the Internet in emerging enterprises. The survey (1) describes how small businesses develop and use their on-line sales presence, (2) explores factors that motivate firms to invest in electronic commerce, (3) assesses the importance of the expected benefits of an on-line sales presence on the decision to go on-line, and (4) examines some of the barriers that prevent small businesses from further developing their on-line presence.

Journal

The Information Society – Taylor & Francis

Published: Mar 1, 1997

Keywords: Barriers, Benefits, Electronic Commerce, Internet, On-line Sales Presence, Small Businesses, World Wide Web

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