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Dissonance processes as self-affirmation

Dissonance processes as self-affirmation Tested the hypothesis that an experience that simply affirms a valued aspect of the self can eliminate dissonance and its accompanying cognitive changes. Three experiments were conducted using the conventional forced-compliance procedure. In Study 1, some of the 76 college student Ss were allowed to affirm an important, self-relevant value (by completing a self-relevant value scale) immediately after having written unrelated dissonant essays and prior to recording their attitudes on the postmeasure. Other Ss underwent an identical procedure but were selected so that the value affirmed by the scale was not part of their self-concept. The value scale eliminated dissonance-reducing attitude change among Ss for whom it was self-relevant but not among Ss for whom it was not self-relevant. This occurred even though the value scale could not resolve or reduce the objective importance of the dissonance-provoking inconsistency. Study 2, conducted with 24 Ss with a strong economic and political value orientation, showed that the self-affirmation effect was strong enough to prevent the reinstatement of dissonance. Study 3, testing generalizability with 24 Ss, replicated the effect by using a different attitude issue, a different value for affirmation, and a different measure of dissonance reduction. Results imply that a need for psychological consistency is not part of dissonance motivation and that salient, self-affirming cognitions may help objectify reactions to self-threatening information. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Personality and Social Psychology American Psychological Association

Dissonance processes as self-affirmation

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Publisher
American Psychological Association
Copyright
Copyright © 1983 American Psychological Association
ISSN
0022-3514
eISSN
1939-1315
DOI
10.1037/0022-3514.45.1.5
Publisher site
See Article on Publisher Site

Abstract

Tested the hypothesis that an experience that simply affirms a valued aspect of the self can eliminate dissonance and its accompanying cognitive changes. Three experiments were conducted using the conventional forced-compliance procedure. In Study 1, some of the 76 college student Ss were allowed to affirm an important, self-relevant value (by completing a self-relevant value scale) immediately after having written unrelated dissonant essays and prior to recording their attitudes on the postmeasure. Other Ss underwent an identical procedure but were selected so that the value affirmed by the scale was not part of their self-concept. The value scale eliminated dissonance-reducing attitude change among Ss for whom it was self-relevant but not among Ss for whom it was not self-relevant. This occurred even though the value scale could not resolve or reduce the objective importance of the dissonance-provoking inconsistency. Study 2, conducted with 24 Ss with a strong economic and political value orientation, showed that the self-affirmation effect was strong enough to prevent the reinstatement of dissonance. Study 3, testing generalizability with 24 Ss, replicated the effect by using a different attitude issue, a different value for affirmation, and a different measure of dissonance reduction. Results imply that a need for psychological consistency is not part of dissonance motivation and that salient, self-affirming cognitions may help objectify reactions to self-threatening information.

Journal

Journal of Personality and Social Psychology – American Psychological Association

Published: Jul 1, 1983

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