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Competitive positioning: The key to marketing strategy by Graham J. Hooley and John Saunders. New York: Prentice Hall, 1993. 260 + xi pages, $32.00

Competitive positioning: The key to marketing strategy by Graham J. Hooley and John Saunders. New... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Product Innovation Management CrossRef

Competitive positioning: The key to marketing strategy by Graham J. Hooley and John Saunders. New York: Prentice Hall, 1993. 260 + xi pages, $32.00

Loon, J
Journal of Product Innovation Management , Volume 11 (5): 479 – Nov 1, 1994
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Competitive positioning: The key to marketing strategy by Graham J. Hooley and John Saunders. New York: Prentice Hall, 1993. 260 + xi pages, $32.00

Loon, J
Journal of Product Innovation Management , Volume 11 (5): 479 – Nov 1, 1994

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Publisher
CrossRef
ISSN
0737-6782
DOI
10.1016/0737-6782(94)90051-5
Publisher site
See Article on Publisher Site

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Journal

Journal of Product Innovation Management – CrossRef

Published: Nov 1, 1994

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