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Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty

Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business Research Unpaywall

Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty

Journal of Business ResearchMay 1, 2018

Managing customer relationships in the emerging markets – guanxi as a driver of Chinese customer loyalty

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Publisher
Unpaywall
ISSN
0148-2963
DOI
10.1016/j.jbusres.2017.07.017
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Business ResearchUnpaywall

Published: May 1, 2018

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