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Organic food women entrepreneurs-TISM approach for challenges

Organic food women entrepreneurs-TISM approach for challenges Organic food is getting attention these days from consumers and producers, in pursuit of safe and chemical-free food. In India, there is an upsurge in entrepreneurs in the organic food sector, with women entrepreneurs signalling higher numbers. Women entrepreneurs have the potential to contribute significantly to the field of organic food; the only requirement is to address the challenges faced by them. This paper aims to attempt at exploring and modelling the challenges faced by women entrepreneurs in the organic food sector.Design/methodology/approachSignificant challenges were identified through literature review, primary data collection and expert opinions. The identified challenges were then modelled through total interpretive structural modelling and fuzzy-matriced impact cruises multiplication applique techniques to give a meaningful contextual relationship.FindingsThis study identified “poor government support” and “less awareness” amongst the stakeholders, as the most strategic challenges with the highest driving power to influence other challenges. In contrast, “low funding options” and “fewer buyers” emerged as the most dependent challenges for organic food women entrepreneurs in India.Originality/valueThe model proposed in the study gives a roadmap for different stakeholders in the food industry to scale up organic food women entrepreneurs in India. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Enterprising Communities People and Places in the Global Economy Emerald Publishing

Organic food women entrepreneurs-TISM approach for challenges

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References (90)

Publisher
Emerald Publishing
Copyright
© Emerald Publishing Limited
ISSN
1750-6204
eISSN
1750-6204
DOI
10.1108/jec-04-2020-0068
Publisher site
See Article on Publisher Site

Abstract

Organic food is getting attention these days from consumers and producers, in pursuit of safe and chemical-free food. In India, there is an upsurge in entrepreneurs in the organic food sector, with women entrepreneurs signalling higher numbers. Women entrepreneurs have the potential to contribute significantly to the field of organic food; the only requirement is to address the challenges faced by them. This paper aims to attempt at exploring and modelling the challenges faced by women entrepreneurs in the organic food sector.Design/methodology/approachSignificant challenges were identified through literature review, primary data collection and expert opinions. The identified challenges were then modelled through total interpretive structural modelling and fuzzy-matriced impact cruises multiplication applique techniques to give a meaningful contextual relationship.FindingsThis study identified “poor government support” and “less awareness” amongst the stakeholders, as the most strategic challenges with the highest driving power to influence other challenges. In contrast, “low funding options” and “fewer buyers” emerged as the most dependent challenges for organic food women entrepreneurs in India.Originality/valueThe model proposed in the study gives a roadmap for different stakeholders in the food industry to scale up organic food women entrepreneurs in India.

Journal

Journal of Enterprising Communities People and Places in the Global Economy – Emerald Publishing

Published: May 21, 2021

Keywords: Organic food; Women entrepreneurship; Total interpretive structural modelling (TISM); Fuzzy-matriced impact cruises multiplication applique (fuzzy-MICMAC)

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