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G. Āllport, L. Postman (1947)
The psychology of rumor
- Publisher
- American Psychological Association
- Copyright
- Copyright © 1991 American Psychological Association
- ISSN
- 0003-066x
- eISSN
- 1935-990X
- DOI
- 10.1037/0003-066X.46.5.484
- Publisher site
- See Article on Publisher Site
Abstract
Developments are discussed that shaped the conceptualization of the psychology of rumor. In the period just after World War II, G. W. Allport and Postman (1947) postulated that the occurrence of rumors will vary according to an incident's thematic importance and the amount of ambiguity inherent in a given situation. Although never empirically validated, that basic proposition until recently was widely accepted. Recent work now suggests that rumor generation and transmission results from an optimal combination of personal anxiety, general uncertainty, credulity, and outcome-relevant involvement. General implications of the proposed conceptualization for rumor control are raised.
Journal
American Psychologist – American Psychological Association
Published: May 1, 1991