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- Publisher
- Emerald Publishing
- Copyright
- © Emerald Publishing Limited
- ISSN
- 1757-9880
- eISSN
- 1757-9880
- DOI
- 10.1108/jhtt-04-2022-0119
- Publisher site
- See Article on Publisher Site
Abstract
This study aims to investigate the mediating role of attachment to social media influencer between authenticity and enjoyment and then travel intention while watching social media influencer video.Design/methodology/approachThis study used the survey approach to collect responses from respondents who have watched the social media influencer video. Partial least squares structural equation modeling technique was applied for the data analysis.FindingsThe results indicated that authenticities positively impact tourist attachment to social media influencer, enjoyment and hence visit intention. Attachment to social media influencer mediates the relationships between authenticities and enjoyment.Originality/valueThis study proposes and examines the role of attachment to social media influencers as a mediator between authenticities and tourist responses, which provided meaningful theoretical and practical insights for the future research on social media influencers.
Journal
Journal of Hospitality and Tourism Technology – Emerald Publishing
Published: Aug 3, 2023
Keywords: Social media influencer attachment; Object-based authenticity; Existential authenticity; Tourist responses; Social media enjoyment; 关键词：网络红人依赖; 基于对象的真实性; 存在性真实性; 游客反应; 社交媒体享受