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On Being Responsible: Ethical Issues in Appeals to Personal Responsibility in Health Campaigns

On Being Responsible: Ethical Issues in Appeals to Personal Responsibility in Health Campaigns Appeals to personal responsibility are highly prevalent in health communication campaigns, but their use entails both moral and strategic considerations. This article provides an overview of the notion of personal responsibility as a persuasive appeal in public health communication campaigns and an analysis of concomitant ethical implications. Whereas the issue of responsibility often is acknowledged by practitioners and scholars as a perennial challenge in health interventionsw, conceptual tools for the identification of its subtle manifestations are not readily available. This article outlines a framework that contextualizes potentially paradoxical consequences of campaign appeals to personal responsibility that can be explained by the medieval allegory of the '' Tragedy of the Commons, '' psychological attribution theory, and public health concerns regarding '' blaming the victim. '' Practice-oriented questions are introduced to help identify ethical issues in personal responsibility appeals that can be utilized in the design and implementation of health campaigns. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Health Communication Taylor & Francis

On Being Responsible: Ethical Issues in Appeals to Personal Responsibility in Health Campaigns

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References (94)

Publisher
Taylor & Francis
Copyright
Copyright Taylor & Francis Group, LLC
ISSN
1087-0415
eISSN
1081-0730
DOI
10.1080/10810730116864
pmid
11405077
Publisher site
See Article on Publisher Site

Abstract

Appeals to personal responsibility are highly prevalent in health communication campaigns, but their use entails both moral and strategic considerations. This article provides an overview of the notion of personal responsibility as a persuasive appeal in public health communication campaigns and an analysis of concomitant ethical implications. Whereas the issue of responsibility often is acknowledged by practitioners and scholars as a perennial challenge in health interventionsw, conceptual tools for the identification of its subtle manifestations are not readily available. This article outlines a framework that contextualizes potentially paradoxical consequences of campaign appeals to personal responsibility that can be explained by the medieval allegory of the '' Tragedy of the Commons, '' psychological attribution theory, and public health concerns regarding '' blaming the victim. '' Practice-oriented questions are introduced to help identify ethical issues in personal responsibility appeals that can be utilized in the design and implementation of health campaigns.

Journal

Journal of Health Communication – Taylor & Francis

Published: Apr 1, 2001

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