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The main objective of this paper is to examine the importance of influential employee’s personal values, which shape development of innovations among employees in enterprises. Enterprises can use for realization of sustainable development different economic concepts of new economy, like very promising creative economy, which inter-relates creativity, knowledge and innovation economies. The paper presents implementation of creative economy in enterprises with research of importance of most influential personal values of employees for development of innovations. Data were collected from 173 employees in Slovenian and 226 employees from Croatian enterprises. This research reduces the gap between well spread theoretical research and less empirical evidences of the theoretical cognitions for a selected problem. The empirical research has revealed the differences in the perception of employees’ personal values, which shape development of innovations between Slovenia and Croatia employees. The paper also reports about the importance of selected personal values of employees, which primarily determine enterprises’ innovations—i.e., creativity, exciting life, varied life and ambition and tests the differences in the employees’ perceived importance of personal values, regarding the impacts of: (1) the country of origin, (2) employees’ work experience, and (3) interaction effect of country of origin and work experiences.
Journal of the Knowledge Economy – Springer Journals
Published: Jan 27, 2016
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