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- Publisher
- SAGE
- Copyright
- Copyright © by SAGE Publications
- ISSN
- 0093-6502
- eISSN
- 1552-3810
- DOI
- 10.1177/009365093020003001
- Publisher site
- See Article on Publisher Site
Abstract
In a recent meta-analysis of attitude-behavior research, the authors of this article found a strong overall attitude-behavior relationship (r = .79) when methodological artifacts are eliminated. The trend in A-B research, however, is to conceive of behavioral intentions (BI) as a mediator between attitudes (A) and behaviors (B). In this study, it is hypothesized that (a) A-BI correlation would be higher than A-B correlation, (b) BI-B correlation would be higher than A-B correlation, (c) A-BI correlation would be higher than BI-B correlation, (d) the variation in BI-B correlations would be greater than that of A-BI, and (e) attitudinal relevance would affect the magnitude of the A-BI correlation. A series of meta-analyses, integrating the findings of 92 A-BI correlations (N = 16,785) and 47 B-BI correlations (N = 10,203) that deal with 19 specified categories and a variety of miscellaneous topics was performed. The results were consistent with all five hypotheses. The theoretical and methodological implications are discussed.
Journal
Communication Research – SAGE
Published: Jun 1, 1993