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Social Marketing: Its Ethical Dimensions

Laczniak, Gene R.; Lusch, Robert F.; Murphy, Patrick E.

Journal of Marketing , Volume 43 (2): 29 – Jan 1, 1979

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Social Marketing: Its Ethical Dimensions

Laczniak, Gene R.; Lusch, Robert F.; Murphy, Patrick E.

Journal of Marketing , Volume 43 (2): 29 – Jan 1, 1979

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Publisher: CrossRef
ISSN: 0022-2429
DOI: 10.2307/1250739
Publisher site: See Article on Publisher Site

There are no references for this article.