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Basking in reflected glory: Three (football) field studies

Basking in reflected glory: Three (football) field studies The tendency to "bask in reflected glory" (BIRG) by publicly announcing one’s associations with successful others was investigated in 3 field experiments with more than 300 university students. All 3 studies showed this effect to occur even though the person striving to bask in the glory of a successful source was not involved in the cause of the source’s success. Exp I demonstrated the BIRG phenomenon by showing a greater tendency for university students to wear school-identifying apparel after their school’s football team had been victorious than nonvictorious. Exps II and III replicated this effect by showing that students used the pronoun we more when describing victory than a nonvictory of their school’s football team. A model was developed asserting that the BIRG response represents an attempt to enhance one’s public image. Exps II and III indicated, in support of this assertion, that the tendency to proclaim a connection with a positive source was strongest when one’s public image was threatened. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Personality and Social Psychology American Psychological Association

Basking in reflected glory: Three (football) field studies

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Publisher
American Psychological Association
Copyright
Copyright © 1976 American Psychological Association
ISSN
0022-3514
eISSN
1939-1315
DOI
10.1037/0022-3514.34.3.366
Publisher site
See Article on Publisher Site

Abstract

The tendency to "bask in reflected glory" (BIRG) by publicly announcing one’s associations with successful others was investigated in 3 field experiments with more than 300 university students. All 3 studies showed this effect to occur even though the person striving to bask in the glory of a successful source was not involved in the cause of the source’s success. Exp I demonstrated the BIRG phenomenon by showing a greater tendency for university students to wear school-identifying apparel after their school’s football team had been victorious than nonvictorious. Exps II and III replicated this effect by showing that students used the pronoun we more when describing victory than a nonvictory of their school’s football team. A model was developed asserting that the BIRG response represents an attempt to enhance one’s public image. Exps II and III indicated, in support of this assertion, that the tendency to proclaim a connection with a positive source was strongest when one’s public image was threatened.

Journal

Journal of Personality and Social Psychology – American Psychological Association

Published: Sep 1, 1976

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