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Green Growth: Managing the Transition to a Sustainable EconomyWhy Consumers Buy Green

Green Growth: Managing the Transition to a Sustainable Economy: Why Consumers Buy Green [Increasingly, consumers are becoming more knowledgeable about the environment and reflecting this knowledge in their decisions to buy green products. While previous research on the topic has generally examined green consumption related to a single product label, numerous questions exist about why consumers choose various green products and services. We address these concerns by examining individuals’ actual green consumption as it relates to their trust of various sources to provide them with environmental information, environmental knowledge, and personal affect towards the environment. These relationships are studied for a sample of more than 1,200 UK residents using multiple regression techniques. We show that individuals’ total green consumption is related to their trust of various sources to provide them with environmental information, environmental knowledge, and personal affect towards the environment. These findings have important implications to policy-makers and businesses alike as greater efforts are made to encourage more widespread green consumption.] http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png

Green Growth: Managing the Transition to a Sustainable EconomyWhy Consumers Buy Green

Part of the Greening of Industry Networks Studies Book Series (volume 1)
Editors: Vazquez-Brust, Diego A.; Sarkis, Joseph
Darnall, Nicole; Ponting, Cerys; Vazquez-Brust, Diego A.
Green Growth: Managing the Transition to a Sustainable Economy — Apr 23, 2012
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References (99)

Publisher
Springer Netherlands
Copyright
© Springer Science+Business Media Dordrecht 2012
ISBN
978-94-007-4416-5
Pages
287–308
DOI
10.1007/978-94-007-4417-2_15
Publisher site
See Chapter on Publisher Site

Abstract

[Increasingly, consumers are becoming more knowledgeable about the environment and reflecting this knowledge in their decisions to buy green products. While previous research on the topic has generally examined green consumption related to a single product label, numerous questions exist about why consumers choose various green products and services. We address these concerns by examining individuals’ actual green consumption as it relates to their trust of various sources to provide them with environmental information, environmental knowledge, and personal affect towards the environment. These relationships are studied for a sample of more than 1,200 UK residents using multiple regression techniques. We show that individuals’ total green consumption is related to their trust of various sources to provide them with environmental information, environmental knowledge, and personal affect towards the environment. These findings have important implications to policy-makers and businesses alike as greater efforts are made to encourage more widespread green consumption.]

Published: Apr 23, 2012

Keywords: Green purchasing; Green consumerism; Green consumption; Trust; Environmental knowledge; Eco-label

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