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Marketing Notes and Communications: Why Do People Shop?

Marketing Notes and Communications: Why Do People Shop? Do people shop simply to make purchases? Are some shopping trips motivated by considerations that are unrelated to an actual purchase? The results of an exploratory study of shopper motivation suggest that a person may shop for many reasons other than his or her need for products or services. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing SAGE

Marketing Notes and Communications: Why Do People Shop?

Tauber, Edward M.
Journal of Marketing , Volume 36 (4): 4 – Oct 1, 1972
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References (3)

Publisher
SAGE
Copyright
© 1972 American Marketing Association
ISSN
0022-2429
eISSN
1547-7185
DOI
10.1177/002224297203600409
Publisher site
See Article on Publisher Site

Abstract

Do people shop simply to make purchases? Are some shopping trips motivated by considerations that are unrelated to an actual purchase? The results of an exploratory study of shopper motivation suggest that a person may shop for many reasons other than his or her need for products or services.

Journal

Journal of Marketing – SAGE

Published: Oct 1, 1972

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