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Quasi-experimentation: Design & analysis issues for field settings
- Publisher
- American Psychological Association
- Copyright
- Copyright © 1989 American Psychological Association
- ISSN
- 0021-9010
- eISSN
- 1939-1854
- DOI
- 10.1037/0021-9010.74.3.417
- Publisher site
- See Article on Publisher Site
Abstract
To change the driving behavior of mail-van drivers so as to encourage energy saving, a program was developed and implemented in the Netherlands Postal and Telecommunications Services (PTT). Based on empirical analysis, 3 approaches were used to influence driving behavior: providing information, providing task assignment and control, and providing feedback on gasoline consumption. The effectiveness of the program was tested in a field experiment. Attitudes, social norms, and reported behavior changed, and energy savings of more than 7% were achieved, compared with a control group. From an economic point of view, further implementation in the PTT organization could be attractive.
Journal
Journal of Applied Psychology – American Psychological Association
Published: Jun 1, 1989