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- Publisher
- Oxford University Press
- Copyright
- © JOURNAL OF CONSUMER RESEARCH
- ISSN
- 0093-5301
- eISSN
- 1537-5277
- DOI
- 10.1086/208815
- Publisher site
- See Article on Publisher Site
Abstract
Abstract Two studies are reported that examine the relationships between optimum stimulation level (OSL), selected personality traits, demographic variables, and exploratory behavior in the consumer context. The results show several significant correlations between OSL and the other variables examined. Research and managerial implications of the results are outlined. This content is only available as a PDF. Author notes * " P. S. Raju is Assistant Professor, Department of Marketing, University of Illinois at Chicago Circle, Chicago, IL 60680. The author gratefully acknowledges comments from Jerry C. Olson, Jagdish N. Sheth, and two anonymous reviewers on earlier drafts of this paper. © JOURNAL OF CONSUMER RESEARCH
Journal
Journal of Consumer Research – Oxford University Press
Published: Dec 1, 1980