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The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan

The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png International Journal of Hospitality Management CrossRef

The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan

Wu, Shwu-Ing; Lu, Chien-Lung
International Journal of Hospitality Management , Volume 31 (1): 276-285 – Mar 1, 2012
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The relationship between CRM, RM, and business performance: A study of the hotel industry in Taiwan

Wu, Shwu-Ing; Lu, Chien-Lung
International Journal of Hospitality Management , Volume 31 (1): 276-285 – Mar 1, 2012

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Publisher
CrossRef
ISSN
0278-4319
DOI
10.1016/j.ijhm.2011.06.012
Publisher site
See Article on Publisher Site

Abstract

Journal

International Journal of Hospitality Management – CrossRef

Published: Mar 1, 2012

References

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