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Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

Power of consumers using social media: Examining the influences of brand-related user-generated... http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Computers in Human Behavior CrossRef

Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

Kim, Angella J.; Johnson, Kim K.P.
Computers in Human Behavior , Volume 58: 98-108 – May 1, 2016
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Power of consumers using social media: Examining the influences of brand-related user-generated content on Facebook

Kim, Angella J.; Johnson, Kim K.P.
Computers in Human Behavior , Volume 58: 98-108 – May 1, 2016

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Publisher
CrossRef
Copyright
Copyright © 2015 Elsevier Ltd. All rights reserved.
ISSN
0747-5632
DOI
10.1016/j.chb.2015.12.047
Publisher site
See Article on Publisher Site

Abstract

Journal

Computers in Human Behavior – CrossRef

Published: May 1, 2016

References

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