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A call to luxury

A call to luxury Editorial Journal of Revenue and Pricing Management (2016) 15, 85–86. doi:10.1057/rpm.2016.25 According to research by the Future an 8000 square foot Mediterranean Wellness Foundation (2014), millions of consumers now Sanctuary situated in Mumbai. Spa La Vie feel entitled to luxury in some form and while it follows the global roll-out of a number of is certain that the prolonged global fi nancial L’Occitane spas since 2001. Spa La Vie offers crisis has subdued the growth of prosperity in several L’Occitane therapies, including soaking many developed countries, our sense of entitle- ceremonies and scrubs and is presented as ‘an ment to luxury is irrepressible. In countries Ayurvedic experience’ in a ‘luxurious tradi- where GDP per capita is comparatively lower, tional setting’. The MGM Grand Hotel (www. the feeling that luxury goods and experiences mgmgrand.com ) in Las Vegas has been offering are there to be had for immediate enjoyment a number of what it calls Stay Well Rooms. For will not be nearly as entrenched – their power an extra US$30 per night, travellers can make here has so far been aspirational as much as use of ‘wellness’ technology developed by anything else. But the distribution of effective the hotel http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Revenue and Pricing Management Springer Journals

A call to luxury

Yeoman, Ian
Journal of Revenue and Pricing Management , Volume 15 (2) – Mar 21, 2016
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Publisher
Springer Journals
Copyright
Copyright © 2016 by Palgrave Macmillan, a division of Macmillan Publishers Ltd
Subject
Business and Management; Business and Management, general
ISSN
1476-6930
eISSN
1477-657X
DOI
10.1057/rpm.2016.25
Publisher site
See Article on Publisher Site

Abstract

Editorial Journal of Revenue and Pricing Management (2016) 15, 85–86. doi:10.1057/rpm.2016.25 According to research by the Future an 8000 square foot Mediterranean Wellness Foundation (2014), millions of consumers now Sanctuary situated in Mumbai. Spa La Vie feel entitled to luxury in some form and while it follows the global roll-out of a number of is certain that the prolonged global fi nancial L’Occitane spas since 2001. Spa La Vie offers crisis has subdued the growth of prosperity in several L’Occitane therapies, including soaking many developed countries, our sense of entitle- ceremonies and scrubs and is presented as ‘an ment to luxury is irrepressible. In countries Ayurvedic experience’ in a ‘luxurious tradi- where GDP per capita is comparatively lower, tional setting’. The MGM Grand Hotel (www. the feeling that luxury goods and experiences mgmgrand.com ) in Las Vegas has been offering are there to be had for immediate enjoyment a number of what it calls Stay Well Rooms. For will not be nearly as entrenched – their power an extra US$30 per night, travellers can make here has so far been aspirational as much as use of ‘wellness’ technology developed by anything else. But the distribution of effective the hotel

Journal

Journal of Revenue and Pricing Management – Springer Journals

Published: Mar 21, 2016

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