Exploring implicit and explicit crossmodal colour–flavour correspondences in product packaging

DeepDyve requires Javascript to function. Please enable Javascript on your browser to continue.

Piqueras-Fiszman, Betina; Velasco, Carlos; Spence, Charles

Food Quality and Preference , Volume 25 (2): 148-155 – Sep 1, 2012

Download PDF

Piqueras-Fiszman, Betina; Velasco, Carlos; Spence, Charles

Food Quality and Preference , Volume 25 (2): 148-155 – Sep 1, 2012

Loading next page...

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Studying the influence of package shape and colour on consumer expectations of milk desserts using word association and conjoint analysis

Ares
Analysis of multilingual labeled sorting tasks: Application to a cross-cultural study in wine industry

Bécue-Bertaut
A principal axes method for comparing contingency tables: MFACT

Bécue-Bertaut
A structural analysis of indirect measures of attitudes

De Houwer
Comparing measures of attitudes at the procedural and functional level

De Houwer
Product packaging and branding

Deliza
Measuring individual differences in implicit cognition: The Implicit Association Test

Greenwald
Understanding and using the Implicit Association Test: I. An improved scoring algorithm

Greenwald