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Positioning your product

Positioning your product http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Business Horizons CrossRef

Positioning your product

Aaker, David A.; Shansby, J.Gary
Business Horizons , Volume 25 (3): 56-62 – May 1, 1982
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Publisher
CrossRef
ISSN
0007-6813
DOI
10.1016/0007-6813(82)90130-6
Publisher site
See Article on Publisher Site

Abstract

Journal

Business Horizons – CrossRef

Published: May 1, 1982

References

  • Sears' New 5-year Plan: To Serve Middle America
  • A-B, Miller Brews Continue to Barrel Ahead
  • Customer-Oriented Approaches to Identify Product Markets
    Day
  • New Ways to Measure Consumers' Judgments
    Green
  • How We Make Advertising
    Reinhard