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Balance Theory Applied to Service Quality: A Focus on the Organization, Provider, and Consumer Triad

Balance Theory Applied to Service Quality: A Focus on the Organization, Provider, and Consumer Triad As quality experts have focused primarily on manufacturing, theoretical frameworks for examining quality in the service sector are lacking. In order to fill this gap, Heider's (1958) balance theory is applied to explain how service organization, service provider, and consumer interrelationships influence service quality. Propositions are offered pertaining to: (a) how and why positive or negative relationships among the parties in this triad are developed, and (b) the consequences of these relationships on service quality, affective outcomes, and withdrawal behaviors. Examination of the “service triangle” within this framework can enhance understanding of quality service delivery and guide future research efforts in the continuous improvement domain. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Business and Psychology Springer Journals

Balance Theory Applied to Service Quality: A Focus on the Organization, Provider, and Consumer Triad

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References (115)

Publisher
Springer Journals
Copyright
Copyright © 1997 by Human Sciences Press, Inc.
Subject
Psychology; Industrial and Organizational Psychology; Community and Environmental Psychology; Personality and Social Psychology; Business and Management, general; Social Sciences, general
ISSN
0889-3268
eISSN
1573-353X
DOI
10.1023/A:1025061816323
Publisher site
See Article on Publisher Site

Abstract

As quality experts have focused primarily on manufacturing, theoretical frameworks for examining quality in the service sector are lacking. In order to fill this gap, Heider's (1958) balance theory is applied to explain how service organization, service provider, and consumer interrelationships influence service quality. Propositions are offered pertaining to: (a) how and why positive or negative relationships among the parties in this triad are developed, and (b) the consequences of these relationships on service quality, affective outcomes, and withdrawal behaviors. Examination of the “service triangle” within this framework can enhance understanding of quality service delivery and guide future research efforts in the continuous improvement domain.

Journal

Journal of Business and PsychologySpringer Journals

Published: Oct 15, 2004

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