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From products to services and back again: Towards a new service procurement logic

From products to services and back again: Towards a new service procurement logic http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Industrial Marketing Management CrossRef

From products to services and back again: Towards a new service procurement logic

Industrial Marketing Management , Volume 37 (3): 292-300 – May 1, 2008

From products to services and back again: Towards a new service procurement logic

Industrial Marketing Management , Volume 37 (3): 292-300 – May 1, 2008

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Publisher
CrossRef
ISSN
0019-8501
DOI
10.1016/j.indmarman.2007.07.006
Publisher site
See Article on Publisher Site

Abstract

Journal

Industrial Marketing ManagementCrossRef

Published: May 1, 2008

References