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What Do We Know About Celebrity Endorsement in Advertising?

Ford, John B.

Journal of Advertising Research – Mar 1, 2018

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What Do We Know About Celebrity Endorsement in Advertising?

Ford, John B.

Journal of Advertising Research – Mar 1, 2018

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Publisher: Unpaywall
ISSN: 0021-8499
DOI: 10.2501/jar-2018-006
Publisher site: See Article on Publisher Site

There are no references for this article.