Get 20M+ Full-Text Papers For Less Than $1.50/day. Start a 7-Day Trial for You or Your Team.

Learn More →

From market driven to market driving

From market driven to market driving http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png European Management Journal CrossRef

From market driven to market driving

Kumar, Nirmalya; Scheer, Lisa; Kotler, Philip
European Management Journal , Volume 18 (2): 129-142 – Apr 1, 2000
Download PDF
Loading next page...
 
/lp/crossref/from-market-driven-to-market-driving-N6kN6NuFdY

References

References for this paper are not available at this time. We will be adding them shortly, thank you for your patience.

Publisher
CrossRef
ISSN
0263-2373
DOI
10.1016/s0263-2373(99)00084-5
Publisher site
See Article on Publisher Site

Abstract

Journal

European Management Journal – CrossRef

Published: Apr 1, 2000

References

  • Customer power, strategic investment, and the failure of leading firms
    Christensen