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International Journal of Market Research Choosing and Using Contraceptives: Integrating Qualitative and Quantitative Research Methods in Family Planning Philip Cooper Ian Diamond and Sue High University of Southampton Introduction In Britain, family planning has for the past two decades been supplied by both specialised family planning clinics and by family doctors and people have had a free choice of source. Under new proposals health commissions will now ask all providers to tender to provide family planning and will award tenders on the basis of quality and cost of provision. This paper describes research aims to help commissions to improve the provision of family planning in Britain; by identifying the services which are most desired by the users of family planning and by assessing the potential for the provision of these services. The work first involves a qualitative component comprising a series of focus groups of users and potential users of contraception These included single sex focus groups of teenage men and women, those in their 20s and those aged over 30. The results of these focus groups were then used; to develop a series of questionnaires which were sent to random samples of family doctors, and specialised family planning
Market Research Society. Journal. – SAGE
Published: Jul 1, 1993
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