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- Publisher
- Springer Journals
- Copyright
- Copyright © The Academy of Marketing Science 1993
- ISSN
- 0092-0703
- eISSN
- 1552-7824
- DOI
- 10.1007/bf02894525
- Publisher site
- See Article on Publisher Site
Abstract
This study develops a scale, using the American Marketing Association’s code of ethics, to measure the marketing-related norms of marketing practitioners. The scale has five dimensions: 1) price and distribution, 2) information and contracts, 3) product and promotion, 4) obligation and disclosure, and 5) general honesty and integrity. The relative influence of personal moral philosophies and organizational ethical climate on the norms of marketers was also examined in this study.
Journal
Journal of the Academy of Marketing Science – Springer Journals
Published: Sep 1, 1993
Keywords: Business Ethic; Ethical Climate; American Market Association; Ethical Ideology; Contract Norm