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Enhancing Helping Behavior: An Integrative Framework for Promotion Planning

Enhancing Helping Behavior: An Integrative Framework for Promotion Planning http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Marketing Unpaywall

Enhancing Helping Behavior: An Integrative Framework for Promotion Planning

Bendapudi, Neeli; Singh, Surendra N.; Bendapudi, Venkat
Journal of Marketing – Jul 1, 1996
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Publisher
Unpaywall
ISSN
0022-2429
DOI
10.2307/1251840
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Marketing – Unpaywall

Published: Jul 1, 1996

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