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Destination Country Portfolio Analysis: The Evaluation of National Tourism Destination Marketing Programs Revisited

Destination Country Portfolio Analysis: The Evaluation of National Tourism Destination Marketing... The analysis of destination country portfolios is essential for evaluating the overall competitive position of tourist destinations. An evaluation scheme based on indices of market share and change in market share is developed for 24 destination countries and 21 origin countries. It is clear that there are marked differences in performance among the various tourist destinations. The driving force with regard to market share increases appears to be the percentage of tourism demand being generated from markets with above-average income elasticities. http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Travel Research SAGE

Destination Country Portfolio Analysis: The Evaluation of National Tourism Destination Marketing Programs Revisited

Journal of Travel Research , Volume 40 (3): 8 – Feb 1, 2002

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References (10)

Publisher
SAGE
Copyright
Copyright © by SAGE Publications
ISSN
0047-2875
eISSN
1552-6763
DOI
10.1177/0047287502040003007
Publisher site
See Article on Publisher Site

Abstract

The analysis of destination country portfolios is essential for evaluating the overall competitive position of tourist destinations. An evaluation scheme based on indices of market share and change in market share is developed for 24 destination countries and 21 origin countries. It is clear that there are marked differences in performance among the various tourist destinations. The driving force with regard to market share increases appears to be the percentage of tourism demand being generated from markets with above-average income elasticities.

Journal

Journal of Travel ResearchSAGE

Published: Feb 1, 2002

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