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Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies http://www.deepdyve.com/assets/images/DeepDyve-Logo-lg.png Journal of Retailing CrossRef

Common Method Bias in Marketing: Causes, Mechanisms, and Procedural Remedies

MacKenzie, Scott B.; Podsakoff, Philip M.
Journal of Retailing , Volume 88 (4): 542-555 – Dec 1, 2012
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Publisher
CrossRef
ISSN
0022-4359
DOI
10.1016/j.jretai.2012.08.001
Publisher site
See Article on Publisher Site

Abstract

Journal

Journal of Retailing – CrossRef

Published: Dec 1, 2012

References

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  • Affect and Retail Shopping Behavior: Understanding the Role of Mood Regulation and Regulatory Focus
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