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Understanding retail branding: conceptual insights and research priorities

Ailawadi, Kusum L.; Keller, Kevin Lane

Journal of Retailing , Volume 80 (4): 331-342 – Jan 1, 2004

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Understanding retail branding: conceptual insights and research priorities

Ailawadi, Kusum L.; Keller, Kevin Lane

Journal of Retailing , Volume 80 (4): 331-342 – Jan 1, 2004

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Publisher: CrossRef
ISSN: 0022-4359
DOI: 10.1016/j.jretai.2004.10.008
Publisher site: See Article on Publisher Site

There are no references for this article.